Dragons’ Den Season 4 episode 4 review

Deal one

Product: Fortune Teller Card Game
Pitcher Cary Lucier
Hometown Windsor, ON
Ask 150K for 10%
Description A Windsor, ON casino dealer hopes the Dragons will take a gamble on his new black jack game.


Brett offer: 150K for 100% of company and 50% royalty, money totally contingent on Cary Lucier striking deals with casinos. On some level, the risk can be pretty much held to minimum as Cary needs to make some money in deals with casinos first.

If the are totally in favour of the casinos, I don’t know how long will it take for the gamblers to catch on and not play it.


Deal two

Product: MyCellMyTerms.com
Pitcher Kye Husbands & Paul Peic
Hometown Toronto, ON
Ask 400K for 33%
Description These Toronto, ON entrepreneurs hope to call in a dragon investment for their website that finds clientele the best deal in cell-phone contracts.


Brett and Arlene offered 100K cash each and 200K in marketing services. I don’t remember hearing the profit margin on the show so I am not sure if this is a good deal or not. With the launch of more affordable wireless services like Wind Mobile in 2010 (?), I am not sure how sustainable this type of business is.

P.S. Here is an update in the National Post.

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