(Cross posted as an examiner.com article.)
In the season 5 episode 6 of Dragons’ Den the happy, humours, and driven Erin Bolger pitched her book “The Happy Baker – A Dater’s Guide To Emotional Baking” and made a $50,000 deal on TV with Calgary-based Dragon/investor Arlene Dickinson.
The following are some highlights of what Erin and I talked about in the video interview,
– What lead Erin to write and self-publish the book? I asked if she has got any help in writing the funny bits in the book? For example, did she have a comedian friend to help her write?
– An update on Erin’s deal. On TV Erin & Arlene agreed to: $5,000 cash, $20,000 in travel miles, and $25,000 in PR services, in exchange for 30% of the proceeds from the book sales.
– How did Erin come up with the 300,000 copies sales target? Thats one out of every 100 Canadians! How far along has Erin reached the target so far?