Brett Wilson to host “Risky Business” on Slice TV

4:43pm Update: Here is a great radio interview with Brett  by @phoenixonair. Highly recommended. I have fixed this article to correct my mistaken impressions about some elements of the show. Sorry for the mistakes.


I am excited to report a new high-stakes investing television series with Brett Wilson called Risky Business is being launched and premiering on Slice in Fall 2011. The show is holding casting calls for both investors and entrepreneurs.

After gaining better understanding from listening to Brett’s radio interview, the entrepreneurs are definitely not the kind I have originally been thinking of. This makes everything really interesting and non-traditional. According to Brett, Risky Business is based on the UK BBC format “Beat the Bank“. Interestingly, Duncan Bannatyne, presenter of Beat, is a Dragon on BBC.

Here is an excerpt from the press release (emphasis added),

“In each episode of Risky Business, Brett will give the daring couple a chance to risk big and win big. As host, he will guide the investors as they choose between pitches made by two different entrepreneurs, each looking for capital and offering a big return. The options will be unusual – such as investing in undervalued vintage wine labels or betting it all on a high stakes one-night-only event. The duo will stake their life savings on one investment, and Brett will invest in the other.  It isn’t until the end of the episode that it is revealed how each investment performed.  Will the risk-taking couple win big or lose it all?  Do they out perform Brett?  Or does Brett prove he can make money just about anywhere?

“We are thrilled to have iconic entrepreneur and philanthropist W. Brett Wilson onboard for this series,” says Barbara Williams, Senior Vice President of Content, Shaw Media. “With his star power and financial expertise, we think Risky Business will hit a chord with viewers who are looking for new ways to realize their financial dreams.”

As someone who enjoys the art of investing, I’m looking forward to helping Canadians look at making money in unconventional ways,” says W.Brett Wilson, host of Risky Business. “This kind of high-stakes investing takes a lot of guts – but it makes the returns that much sweeter.

Risky Business is produced by new global production company, 11 Television, in association with Slice™.

About the Casting Call
If you are a couple of novice investors, ranging from friends and family duos to married and unmarried couples, and have a REAL reason to want to ‘bet the farm’ to realize your dream, we want to meet you!   Be the one who W. Brett Wilson presents with two charismatic and colorful entrepreneurs and then guides and advises you on choosing the deal that suits you best!

Entrepreneurs, if you have a proven track record with a unique, innovative money making initiative that you would be willing to cut an investor in on – please contact us!  This is a great way to profile what you do to all of Canada and a great way to grow your venture by attracting more investors!   The catch?  You must be able to turn a profit within 30 days!

All the best to Brett and the new show Risky Business in Canada!

Other media coverage:

The Hollywood Reporter, “W. Brett Wilson to Host Wannabe Bankroller Reality Show – 11 Entertainment gets behind Canadian reality series that sees novice investors stake their life savings on risky ventures” Here is an excerpt,

“Following his recent departure from Dragon’s Den on the CBC, Wilson said he received a dozen pitches from indie producers for new shows, before settling on Risky Business, well advanced in development and needing a host. […]

“It’s showing people that taking a risk can have a return,” Wilson explained. […]

Each episode will end with the audience learning which investment performed, and whether the risk-taking couple goes home with a big windfall or penniless. [Kempton:penniless“?]

Wilson, an experienced investor, gets to spread his risk over 13 episodes and business ventures, while the novice investors now being cast for Risky Business will either win big or lose everything on just one venture. [Kempton: “lose everything“?]”, “‘Dragon’s Den’ star Brett Wilson to launch ‘risky’ TV series


3 Responses to Brett Wilson to host “Risky Business” on Slice TV

  1. Rob Shipley says:

    Have waited patiently for Bret W. to break away from
    Dragons den ~ it was inevitable.
    This new Venture and Format, could save me from taking a mature / mothballed Project, over to China or India.

    C.B.C. interviewed me at the ‘Carriage House’ in Calgary, for the Sun Chips Contest and labelled our
    “Ecovex Project” ~ “Calgary’s #1 Greenvention”.

    Would be delighted to place it before Bret W., now that he is on his own.
    Regards, Rob Shipley. C. Eng.

  2. kempton says:

    Good luck Rob in your casting call application. It will be nice to see some entrepreneurs from Calgary!

  3. Richard Zemnickis says:

    interested in presenting a business idea to investor

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