February 24, 2010
(Cross posted as an examiner.com article.)
In the season 5 episode 6 of Dragons’ Den the happy, humours, and driven Erin Bolger pitched her book “The Happy Baker – A Dater’s Guide To Emotional Baking” and made a $50,000 deal on TV with Calgary-based Dragon/investor Arlene Dickinson.
The following are some highlights of what Erin and I talked about in the video interview,
– What lead Erin to write and self-publish the book? I asked if she has got any help in writing the funny bits in the book? For example, did she have a comedian friend to help her write?
– An update on Erin’s deal. On TV Erin & Arlene agreed to: $5,000 cash, $20,000 in travel miles, and $25,000 in PR services, in exchange for 30% of the proceeds from the book sales.
– How did Erin come up with the 300,000 copies sales target? Thats one out of every 100 Canadians! How far along has Erin reached the target so far?
– We also talked about some of the recipes in the book. Here are links to the recipes for “My Mom’s Cupcake” and “ME + YOU – YOU = ICE CREAM COOKIE SUNDAE“. Both look very yummy.
– We also talked about Erin’s Paris cookbook festival experiences. And her experience in visiting the world famous Pierre Herme shop in Paris.
February 24, 2010
This reporter just had a most wonderful video interview with Erin Bolger (Erin pitched her book “The Happy Baker – A Dater’s Guide To Emotional Baking” in the season 5 episode 6 of Dragons’ Den where Erin made a deal on TV with Calgary-based Dragon/investor Arlene Dickinson.
It will take me some time to process the video and write the article, in the mean time, here are some photos.
(All photos by Erin Bolger. Used with permission.)
The following are photos from Erin’s recent Paris trip.
February 11, 2010
Erin Bolger’s, author of “The Happy Baker: A Dater’s Guide To Emotional Baking“, pitched on CBC Dragons’ Den last night and it was a ton of fun to watch her pitch. Now, the no cash deal is a sure win for Arelene, what I am much less sure is how does Erin think now. I am trying to interview Erin to find out if the deal is closed and how are things with her book.
At press time, the book’s success or failure is riding a lot on Erin’s shoulder. But I like Erin and hope she does well. Stay tune and I will post an interview if I get a chance to chat with her.
Here is the lovely Erin showing you how to bake!